Why would you read a modern marketing book when David Ogilvy explained it all in 1963?
A version of this article appears in the latest Connections magazine — written by the humans of the translation industry. Read Issue 3 here.
Four no-nonsense content marketing resources for language professionals
Last Friday, I nervously stood up and gave a talk at the Together conference for freelance translators and language service companies, an industry I joined a mere 1.5 years ago. Fortunately, I’d decided to stick to what I knew from my previous, much…