Fig 1. How Socrates would feel after reading this

An unnecessary introduction…
Like most humans going through the lifestyle shifts caused by the quarantine, I had my ups and downs. Lots of ideas, conversations, obsessions, depressions, mini crises, little joys. The exceptional character of the situation and the forced resilience got me in all the different states I know. From the peace of a truly restful night of sleep, to the dull, unidentifiable pain caused by the awareness of the imperfection of our capitalistic world, I navigate life. I considered complaining about how this specific time of pandemic is bad timing to conduct the laborious task of writing down my…


This is only here to distract you

A stranger walks into a restaurant. He sees you eating a your meal, a standard meal, nothing crazy, just your your average Caesar salad. He walks up to the counter and asks your a waiter if he can place a bet. He wants to bet that people like you ordering the Caesar salad, will get diarrhea tomorrow. He is willing to bet $2/person and asked to get paid $50/person if he his right.

To most, this guy sounds like an asshole but to me the big one here is the restaurant willing to take the bet. You could argue that…


As 2019 was fading away, I was annoyed by all the typical “year in review” blogs, videos and other things that people put out there for the occasion. I just brushed off my feelings a few days after the new year. I contemplated to write on the this topic but quickly realized that making fun of anything new year would only make me sounds more of a buzzkill. Not that I care about how I’m perceived, it’s not bringing any value to anybody. Plus, some great humorous pieces have already told just that in a much more eloquent way.

Then…


Monday morning as I open my todo list while hearing about everyone’s weekend

After reading medium for a couple years I reached a point where I find myself overwhelmingly underwhelmed by most thoughts on silicon valley and startups. From the most elaborate metaphor of Michealangelo’s artistic integrity to the most silly observation on LaCroix cans consumption, most people seem to get very sensitive about or distracted by everything around here. Because somehow, we care about everything.

We care about having big ideas, contributing, disrupting, being part of a team, having a vision, making a thing… There’s nothing wrong with this but without the ability to unplug from constant distraction, we’re going insane.

Every…


My mom used to run a bakery with my step dad. Running a local shop is demanding, french people love bread. They were old school folks, taking pride in hard work. Pride to an absurd extent. They both reached their limit, physically and mentally. I respected their hustle but never aspired to it. The only life advice I got from them was: “ Whatever you do, be useful”.

I applied this since my first job. I recently came across this quote: “If I can’t offer a solution, the least I can do is not be part of the problem”. …


After a few days of wandering in an almost empty office I started to write my typical yearly personal review and a few ideas for 2019 (as a designer of course). I was not going to be productive on january 2nd anyway…

Here we go.

No big improvement on my soft skills. Educating folks about design is still a big part of the hustle. I envision this to take more time in the future as learning the technical part is getting easier through online course, simpler and more accessible tools. …


In design as in baking, you need to bake the cake before you add the sprinkles. Let me elaborate. Design is a science and, as in every science, it obeys a set of basic principles.

Here’s how I personally translate those principles into practical pieces of advice.

1. Be mindful about content and typography

Unless you are a pure illustration artist, there is a good chance that you’ll be working with text. The amount of copy you have to work with will often play a big role in your design. Too much copy, and the design can feel overloaded. Work with your UX/Copywriting partner to cut out…

Nicolas Solerieu

I’m not smart or likable. Design is my job, not my passion. I like eggs, bikes and naps – in that order

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