Sean Zinsmeister – Medium

Sean Zinsmeister

Sean Zinsmeister

The Best Product Marketing for AI yet

It’s so refreshing to see a story come together around AI:

Sep 9, 2017

The Best Product Marketing for AI yet

Sep 9, 2017

Sean Zinsmeister
in
Towards Data Science

The Modern Marketer’s Guide to Machine Learning Algorithms

Most marketing (and sales) teams have seemingly simple goals: identifying your best customers, targeting prospects who look like them…

May 8, 2017

The Modern Marketer’s Guide to Machine Learning Algorithms

May 8, 2017

Sean Zinsmeister
in
Above Intelligent™ — Latest in Artificial Intelligence

AI 101, Part II: How to Deal with Data Preparation

My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive…

Apr 13, 2017

AI 101, Part II: How to Deal with Data Preparation

Apr 13, 2017

Sean Zinsmeister
in
Towards Data Science

AI 101, Part I: What You Need to Know about Predictive Models

While predictive analytics and AI are big topics in the sales and marketing profession these days, it can feel daunting when you’re trying…

Mar 21, 2017

AI 101, Part I: What You Need to Know about Predictive Models

Mar 21, 2017

Sean Zinsmeister
in
Ireland’s Technology Blog

Predictive Analytics & AI — Separating Hype from Reality

These days, marketers can’t read about their profession without getting bombarded with wild claims about how AI is going to disrupt…

Mar 3, 2017

Predictive Analytics & AI — Separating Hype from Reality

Mar 3, 2017

Sean Zinsmeister

4 Easy Tactics for Infusing AI and Predictive Analytics into Sales Processes

Unless you were hiding under a rock this year, you probably heard a thing or two about the rise of artificial intelligence (AI) for sales…

Jan 6, 2017

4 Easy Tactics for Infusing AI and Predictive Analytics into Sales Processes

Jan 6, 2017

Sean Zinsmeister
in
Towards Data Science

What’s Really Possible with AI for Sales and Marketing — Beyond the Hype

The hype around AI technology is at all-time high, with the market forecasted to reach $37 billion by 2025. In sales and marketing, the…

Jan 3, 2017

What’s Really Possible with AI for Sales and Marketing — Beyond the Hype

Jan 3, 2017

Sean Zinsmeister

Centricity. Thy Name is Customer

It was Jim Collins who once wrote, “Great vision without great people is irrelevant.” This harkening call from popular business manifesto…

Jan 17, 2015

Centricity. Thy Name is Customer

Jan 17, 2015

Sean Zinsmeister

Sean Zinsmeister

VP of Product Marketing @Inferinc, co-host of @stackandflow, bricoleur, musician and writer reimagining marketing & sales automation through AI and predictive.

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