Andreas KrasserDear Advertising Santa: Here’s My Wishlist for 2020My top three advertising Wishlist for 2020.Dec 19, 2019Dec 19, 2019
Andreas KrasserThe value of strategy in Asia — you can’t put a price on it. Or can you?A commentary on selling the value of strategy in Asia, which appears in WARC’s ‘Future of Strategy 2019 report.Sep 8, 2019Sep 8, 2019
Andreas KrasserInfluencer Marketing: Shortcut to Fame or Failure?It’s hard to manage a brand in the 21st Century –attention is scarce, ads are skippable…even “blockable”, and consumers are more empowered…Aug 25, 2019Aug 25, 2019
Andreas KrasserFour Tips To Save The Strategist-Creative RelationshipBased on a survey with 103 creatives and strategists and planners in Asia, I have packaged up four final tips to salvage their…Sep 21, 2018Sep 21, 2018
Andreas KrasserThree skills to look for when hiring a strategic plannerThis commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners. The report covers…Apr 2, 2018Apr 2, 2018
Andreas Krasser10 PowerPoint Hacks to Make Your Decks a Little Less SuckyThere is no such thing as a one-size-fits-all presentation template. There are however, a few universal principles and tricks that can help…Apr 2, 2018Apr 2, 2018
