Build Your Groundswell
Epic outcomes require an epic start
Ready, Fire, Aim!
This is has been the standard operating procedure for startups and with entrepreneurs / marketers who have bought into the short term thinking of you have to start quickly and “just get going” or risk being a dinosaur.
“Focus on each task or case at hand and you will be stuck dealing with them one by one. Instead, build a machine by observing what you’re doing and why, extrapolating the relevant principles from the cases at hand, and systemizing that process. It typically takes about twice as long to build a machine as it does to resolve the task at hand, but it pays off many times over because the learning and efficiency compound into the future.” — Ray Dalio
I offer an opposite perspective. In this episode I do a deep dive into why spend more time early on your Epicenter and your Why. (read my previous articles)
This first step in an effort to feel like your getting somewhere quickly usually ends up in getting nowhere good. Are you building something that will last?
Listen in to this episode as I detail WHY its starts with build.
Paddle In.
