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The Covid-19 outbreak has impacted the behaviour of investors and consumers around the world, causing brands everywhere to rethink their marketing strategies. What piqued investor interest a couple of months ago may not yield the same effect today.

However, amidst Covid-19 global headlines, investors haven’t stopped thinking about growth opportunities, they’re just thinking about them differently.

This guide provides a few key tips on how to market your fundraise during challenging times — whatever they may be — to help you secure the funding you need, and acquire customers along the way.

Think long term

If you’ve ever bought anything online, you’ve likely received emails from businesses advising users on their policy updates. While it’s important to communicate that you’ve implemented hygiene practices and remote working policies, an investor will be thinking longer term. …



Invest in businesses you believe in. Seedrs is authorised and regulated by the FCA. Remember that when investing, your capital is at risk.

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