Take a closer look at the concept of wireframing and why it should be part of the design process of any and every digital tech product. Gone are the days of validating a new product idea by sketching it out on the back of a beermat. …

Discover how to make the user flows of your tech product as smooth and seamless as possible. The ease with which your users can navigate the digital path of your tech product is critical to both acquisition and retention. First impressions count for everything, of course, but if your tech…

Discover how your tech team can focus its priorities on features that balance the needs of both your business and your users. A common question that many tech companies ask is ‘how do we prioritise new product features for the best?’. …

Trust is a huge consideration for anyone who is determined to scale and grow a tech product for their target audience. It’s the topic of many a conversation with tech scaleups and it’s one that’s never likely to go away. And rightly so. Knowing how to design a product that…

New users get turned off by an app design experience when their time is at a premium, so it’s crucial to engage them from the off if you’re going to succeed. — The cliche that first impressions are everything is only a cliche because it’s true. And never more so than in the digital age. New users can quickly get turned off by an experience when their time is at a premium, so it’s crucial to engage them from the off if…

Learn about the benefits of investing in great UX design for your tech startup product, including saving on development costs and attracting new investment. Frictionless digital experiences are more important than ever before. Only the businesses that can align their products with people’s daily lives and fit naturally into their…

Turning brilliant ideas into beautifully designed user interfaces for web and mobile apps is time-consuming. It is an often difficult task for developers and tech founders to undertake. It might seem like it should be a straightforward process after the ‘Eureka!’ moment. The reality is that a lack of design…

Discover more about Evernote’s design as a business and how its UX and UI serve to meet its users’ needs, with expert opinion from Simon McCade. The background It’s fair to say that the note-taking Evernote app has been through the mill in recent times. The company carried out a rebrand in…

Designed a best-in-class pub-tech product, an excellent user experience, and a powerful, modern visual design language. Aitekz Finance is a specialist financial startup building an AI-powered platform for Independent Financial Advisers (IFAs). They hired me as the Lead UX and UI Designer for their flagship, pre-launch product. …