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Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad…

Dec 7, 2020

Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

Dec 7, 2020

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SplitMetrics

NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in…

Our team keeps improving your experience with the two products that we make — SearchAdsHQ, a platform for Apple Search Ads automation and…

Aug 26, 2020

NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in…

Aug 26, 2020

SplitMetrics

Science-Backed Tips on Designing App Store Creatives With People & Characters

App stores are overloaded with visual information. With about 4.4 billion apps on the App Store and Google Play Store combined, users may…

Aug 4, 2020

Science-Backed Tips on Designing App Store Creatives With People & Characters

Aug 4, 2020

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SplitMetrics

Apple Search Ads for Gaming: Why Use SearchAdsHQ for Mobile Game Advertising

When it comes to Apple Search Ads, gaming publishers have specific goals and challenges related to the ads channel. Running ads for a game…

Jul 29, 2020

Apple Search Ads for Gaming: Why Use SearchAdsHQ for Mobile Game Advertising

Jul 29, 2020

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SplitMetrics

Apple Search Ads Metrics: How to Crack Limit Ad Tracking & Other Discrepancies

When you assess your Apple Search Ads performance, you deal with data discrepancies to get true metrics, such as installs, ROAS, CPA…

Jul 27, 2020

Apple Search Ads Metrics: How to Crack Limit Ad Tracking & Other Discrepancies

Jul 27, 2020

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SplitMetrics

How to Use Apple Search Ads Creative Sets to Improve Your Ads Performance

To customize ads from the visual perspective and improve their performance, Apple Search Ads suggests app marketers leveraging Creative…

Jun 24, 2020

How to Use Apple Search Ads Creative Sets to Improve Your Ads Performance

Jun 24, 2020

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SplitMetrics

Apple Search Ads: All You Need to Know for Successful Start

There are about 2 million apps published on the App Store and the number is growing, and it’s getting harder to become visible there…

Jun 15, 2020

Apple Search Ads: All You Need to Know for Successful Start

Jun 15, 2020

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SplitMetrics

App Store Optimization Best Practices: DoorDash App Overview on the App Store & Google Play Store

Delivery companies are gaining momentum due to the coronavirus outbreak. As people keep staying at home, they are more likely to purchase…

Jun 4, 2020

App Store Optimization Best Practices: DoorDash App Overview on the App Store & Google Play Store

Jun 4, 2020

SplitMetrics
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SplitMetrics

Apple Search Ads Benchmarks 2019 by 16 App Store Categories

There are approximately 2 million apps out there on the App Store. Visibility and discoverability in this huge ocean of apps may be quite…

May 20, 2019

Apple Search Ads Benchmarks 2019 by 16 App Store Categories

May 20, 2019

SplitMetrics
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SplitMetrics

Year in Review: All Features Apple Added to Search Ads in 2018

When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and…

Jan 2, 2019

Year in Review: All Features Apple Added to Search Ads in 2018

Jan 2, 2019

SplitMetrics

SplitMetrics

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