Steve Barton – Medium

Steve Barton

Steve Barton

My First Quilt

I had been thinking about making a quilt since joining justhands-on.tv as the CEO in 2017. For two reasons:

Jul 18

My First Quilt

Jul 18

Steve Barton

Superlative Client Servicing

When there is a good Client Services person in the room, everything seems to work. Poor Client Services, and you wonder why they didn’t…

Jul 18

Superlative Client Servicing

Jul 18

Steve Barton

How can I increase footfall and turn my shop into a resource for the local craft community?

We can learn from what the Americans are doing with “Make & Take” sessions. These are open afternoons or evenings (5pm and 7pm) where…

Oct 14, 2019

How can I increase footfall and turn my shop into a resource for the local craft community?

Oct 14, 2019

Steve Barton

Are online retailers and craft TV channels growing the market or harming local craft communities?

How online retailers and craft TV channels drive local craft shops out of business which then impacts the local craft community.

Aug 12, 2019

A quilter sits at a desk sewing a beautiful project

Aug 12, 2019

Steve Barton

Here’s a dirty little direct marketing secret: target fewer of the right people and make more money

When it comes to media targeting, advertisers and direct marketers take two very different approaches.

Feb 22, 2018

Here’s a dirty little direct marketing secret: target fewer of the right people and make more money

Feb 22, 2018

Steve Barton

You won’t get famous working in direct marketing…but you might make a lot of money.

Do any of these names sound familiar? David Ogilvy. Bill Bernbach. George Gallup. (Commodor) J Walter Thompson. Leo Burnett. Ted Turner.

Aug 3, 2017

You won’t get famous working in direct marketing…but you might make a lot of money.

Aug 3, 2017

Steve Barton

5 practical hints and tips for delivering content marketing

If you don’t have six figures of budget to buy in consultants and marketing tech to help you develop your content marketing programme, or…

Oct 10, 2016

Oct 10, 2016

Steve Barton

What is it about an offer that persuades people to say, “Yes”?

No one is immune to the power of an offer.

Sep 30, 2016

What is it about an offer that persuades people to say, “Yes”?

Sep 30, 2016

Steve Barton
in
On Advertising

Word of Mouth Marketing

Something actually worth investing in

Sep 28, 2016

Word of Mouth Marketing

Sep 28, 2016

Steve Barton

Female orgasm and Return On Investment

Watching someone from a creative agency talk about Return On Investment (ROI) is like watching men describe what an orgasm feels like for a…

Sep 23, 2016

Female orgasm and Return On Investment

Sep 23, 2016

Steve Barton

Steve Barton

Change agent for blue chip brands, run award winning creative agencies, help start-ups grow, collect baseball cards and write articles…about marketing

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams