Sweta PatelHow B2B Marketers Can Generate Qualified Leads from FacebookIs Facebook part of your B2B marketing mix?Jun 20, 20171Jun 20, 20171
Sweta PatelLast Minute Demand Gen Strategies to FIRE UP Your Presence at DreamforceLooking around at the demand generation efforts in the expo room at Dreamforce is a little like watching a catfight at a bar. Strangers…Sep 22, 2016Sep 22, 2016
Sweta PatelFive Bold B2B Campaigns That Captured Fleeting Attention SpansEach year sparks new and creative ways to market in the B2B space. Marketers manage to launch highly unique and engaging campaigns while…Sep 15, 2016Sep 15, 2016
Sweta PatelTop 5 Takeaways from the 2016 Marketo Summit (#MktgNation)Business leaders who criticize and tip-toe around digital trends, treating them as if they are useless fads, will be crushed in today’s…May 19, 2016May 19, 2016
Sweta PatelSnapchat Strategies for B2B MarketersThe line that separates casual online social interactions from professional outreach efforts is becoming increasingly blurry for B2B…Apr 21, 2016Apr 21, 2016
Sweta Patel5 Proven B2B Lead Generation Strategies on FacebookMany B2B companies see Facebook as one big barbeque party. You never know who you’ll run into. It may be the “girl next door” or a B2B…Feb 18, 20162Feb 18, 20162
Sweta PatelHit the Bullseye with Account Based Marketing This YearLet’s face it. The Internet has become a tangled mess of information, and, sometimes we as marketers can feel as if our products or…Feb 4, 20161Feb 4, 20161
Sweta PatelIs Attribution Right for Your Business?2016 is all about the ultimate customer experience. Which of your assets are the top contributors creating that dazzling customer…Jan 15, 2016Jan 15, 2016
Sweta PatelB2B Universities: The Key to Converting More Leads in 2016The verdict is in. As of 2016, B2B companies’ focus on customer experience will reign over their drive for conversions. Why? Because we…Dec 31, 2015Dec 31, 2015