Commissioning an illustrator, artist or photographer has to be one of the most exciting parts of a brand project — for designers and brands… — Commissioning an illustrator, artist or photographer has to be one of the most exciting parts of a brand project — for designers and brands alike. …

“Do you know what nemesis means? A righteous infliction of retribution manifested by an appropriate agent, personified in this case by a… — “Do you know what nemesis means? A righteous infliction of retribution manifested by an appropriate agent, personified in this case by a ‘orrible c***, me.” Brick Top, from Guy Ritchie’s Snatch (2000). …

Who’s more inspiring, Shakespeare or your colleagues? We wrote a sonnet about who to turn to for inspiration, when we’re trying to develop… — Who’s more inspiring, Shakespeare or your colleagues? We wrote a sonnet about who to turn to for inspiration, when we’re trying to develop a new product or idea. Oh dark night, you last longer than the morn and longer than my longing for the light. For I am not the…

Imagine, innovate, inspire, express… just what is the elusive force that is creativity? — Imagine, innovate, inspire, express… just what is the elusive force that is creativity? The problem with creativity is that it’s so difficult to define. Agencies search for it, clients demand it, but none of us knows exactly what it is — just that we want more of it. …

We’ve been starting conversations with big brands to get them thinking about what really makes their brands tick. Wild Cards are 100… — We’ve been starting conversations with big brands to get them thinking about what really makes their brands tick. Wild Cards are 100 questions designed to get fun, healthy debates going, launched last month with a panel of industry leaders including McLaren, Google and Ocado at an event called ‘The Secret…

KPMG seems convinced we are on the cusp of a banking revolution. It’s most recent report on UK challenger banks considers that, over the… — KPMG seems convinced we are on the cusp of a banking revolution. It’s most recent report on UK challenger banks considers that, over the next decade, our banking sector “won’t have changed — it will be completely re-invented”. A new breed of digital challenger — think Atom to Monzo to…

08.03.2016 — 08.03.2016 Why, if women make 85% of the consumer decisions, do 85% of us feel under-represented, and under-estimated, in marketing? And what does that say about the associated challenges and opportunities ahead? It’s a complex conversation, but one I often have both professionally and personally as a female strategy director…

03.12.2015 — 03.12.2015 If you haven’t heard, ASOS have announced plans to launch their ASOS Rewards loyalty scheme. At first glance, the scheme behaves like many others. In fact, like the Nectar card, you get 5 points for each £1 spent. But look deeper and you’ll see that ASOS has thought outside…

I’m sitting on a train as it screeches gratuitously to a halt having barely left the platform. It’s nearly 9pm and the starkly lit carriage… — I’m sitting on a train as it screeches gratuitously to a halt having barely left the platform. It’s nearly 9pm and the starkly lit carriage is half empty. …