Branding consultancy The Clearing wonders, is our role to make people want things, or to make things people want? — Branding consultancy The Clearing wonders, is our role to make people want things, or to make things people want? Will people pay $1,000 for the new iPhone X? Almost certainly. Until last week, we had no idea that animojis existed. Pretty soon, Millennials everywhere will wonder how people ever communicated without them. As Apple celebrates the 10th anniversary of the iPhone launch, it seems a good time to reflect…