PinnedThe MarchitectExpansion Without Extortion: A Human-Centric Guide to Revenue Efficiency andForget the flashy headlines and relentless pursuit of “unicorn” status. In the new reality of a cautious market, sustainability and…Feb 9Feb 9
PinnedThe MarchitectDitch the Pitch: How Product-Led Sales is Crushing It in 2024Gone are the days when software companies solely targeted CIOs and CTOs for company-wide adoption. Today, many are experiencing remarkable…Feb 9Feb 9
PinnedThe MarchitectThe Millenial Marketing Guide to Gen ZGen Z now has $360 billion in disposable income. Let that sink in…Jun 21, 2023Jun 21, 2023
PinnedThe MarchitectOvercoming Slow Sales in B2BSlow sales can be a frustrating and demoralizing experience for any startup. It can be hard to know where to start when trying to figure…May 17, 2023May 17, 2023
The MarchitectWhich Behavioral Data Platform is Right for Your CompanyWhat does the term “customer data platform” mean? In the wake of the pandemic, which witnessed a surge of 72% in digital interactions…Jun 19, 2023Jun 19, 2023
The MarchitectIs Your Behavioral Customer Data actionable?It’s 2023 and customer behavior data is more important than ever before. With so much data available, businesses can gain a deep…Jun 17, 2023Jun 17, 2023
The MarchitectEvolve or Dissolve: The Power of Rapid Iteration in BusinessIn today’s fast-paced and ever-changing business landscape, the ability to figure things out, iterate, and adapt faster is more crucial…Jun 3, 2023Jun 3, 2023
The MarchitectDunning Management: Recover Failed Payments & Prevent SaaS ChurnDunning management is the process of collecting overdue payments from customers. It involves sending out reminders, escalating the process…May 28, 2023May 28, 2023