Troy Muir - Founder, The LadderUGC gets 29% Conversion Rates, So Why Aren’t More Brands Using It?You’re scrolling through your favourite social media feed, looking for the latest work memes or maybe a recipe for a three-ingredient…Aug 1Aug 1
Troy Muir - Founder, The LadderHow To Make Products That Sell Themselves, For Decades — “Perennial Seller” Book Break-DownDecentralised AI, 5G, Crypto, Non-Fungible, Voice-enabled, Internet of Things, Augmented Reality, Blockchained Metaverse, Machine Learning…Jul 30Jul 30
Troy Muir - Founder, The LadderDoes “Pay-What-You-Feel” Actually Work? — How To Get a 52% Increase In ConversionsI’m standing in line at a bustling inner-city café, you know the kind. The barista’s beard is wild, but the latte art is meticulously…Jul 25Jul 25
Troy Muir - Founder, The LadderHow To Change Anyone’s Behaviour — 🧠 Steal This Stanford Professors 3 Stage ModelMonday morning.Jul 23Jul 23
Troy Muir - Founder, The LadderSurviving Gunkville — Jeff Bezos’ Strategies for Innovating and WinningWhen I’m eighty, I want to have minimised the number of regrets that I have in my life, and most of our regrets are acts of omission…Jul 18Jul 18
Troy Muir - Founder, The LadderNot Just A Pretty Billion-Dollar Face — The Secret To Ryan Reynolds’ “Fastvertising”Making ads sucks.Jul 16Jul 16
Troy Muir - Founder, The LadderProven Six Steps to Becoming a Marketing Master — Blooms TaxonomyThe internet is FULL of experts. You might even consider yourself a bit of an expert in your field.Jul 11Jul 11
Troy Muir - Founder, The LadderLet’s Get Freaky — How “Unhinged” Brands Are Winning And You Can Too 🥴Normally I like to start our weekly essays off with a bit of a story or analogy, but today this…Jul 9Jul 9
Troy Muir - Founder, The LadderIt’s Hard To Say No to Free — 🦉 How Duolingo Roasted TikTok And Grew To 600 Million UsersA couple of weeks ago I shared the story of my wife Virginia and I attempting to learn, and subsequently being torched for our terrible…Jul 4Jul 4
Troy Muir - Founder, The LadderAchieving More With Less Through Strategic Focus 🎯 — ‘Inside the Box’ Book Break-DownWhen it comes to marketing, “if onlys” and “what ifs” are everywhere. Campaigns that could have shattered quarterly sales and hoovered up…Jul 2Jul 2
