Bilingual Lettering — (1) Intro

I started a series of Latin-Kanji pairing studies “Bilingual Lettering” in 2016 and built a website for this project. After running the website for 4 years, I decided to move the content to Medium.

About the project

“Bilingual Lettering” project is a series of Latin-Kanji pairing studies for use in bilingual lettering and logotype.This project documents 50+ pairing exercises as well as some thoughts and notes gained through the process.

This project documents 50+ pairing exercises as well as some thoughts and notes gained through the process.

These pairing examples are not solutions for developing systematic typefaces, but the results of customizing the word “TYPE (type)” and “字”(1). Since these two writing systems have very different character structures and are traditionally written using different tools, flexibility will be necessary in order to inject the same personality into both scripts. Each bilingual lettering pair is a custom result, so there isn’t only one solution.

The lettering discussed here highlights pairs that express brand personality equally in both languages, rather than one playing the hero while the other plays a supportive role.

In the next few articles, I will explain my observation and how I created these letterings. I devided them into four section: Observation, Making, Consistency and Alternatives.

The most important criteria for designing a bilingual lettering is expressing the “the same personality” in both scripts, under the premise of designing with legibility and basic type knowledge, rather than limiting to sharing a “similar appearance.”

Here are the 50 pairs of examples:

Read more
Bilingual Lettering — (1) Intro
Bilingual Lettering — (2) Observation
Bilingual Lettering — (3) Making
Bilingual Lettering — (4) Consistency
Bilingual Lettering — (5) Alternatives

(1) In order to compare between each exercise, only use “TYPE (type)” and “字” as specimen. Some expressional form like lowercase g or “na”(捺) unfortunately does not be able to be discussed here.




Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Establishing our tone of voice.

Introducing 1Password 7 Beta for Windows

How we made user research impactful element of product development

Warship Build 02 — Fredasa Corvette

5 Best Practices for Using PickFu

Pivot, Pivot — How changing Direction Makes a Stronger Product

Week01/Migration Project

Information Architecture and the Origins of Folksonomy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store


More from Medium

Trigger OSC with your hands in Bitwig Studio

4 Minute Challenge — Set the scene from an image.

Surgical Navigation Systems Market — Technological Advancements in Medicine

Vamp ’til Ready