If nobody needs it, then don’t build it.
Do not build products by guess. If you have any idea for a new feature, just try to see what problem it solves. If you are not solving any particular problem, you are most likely making the product worse. Every product starts with a problem. Every feature should start with a problem. Do some research. Talk to people. You are building for them. If they do not need your idea, then forget about it. Remember: if nobody needs it, then don’t build it.
Don’t make people think, but make them feel smart.
Try to explain your product to someone. If you can’t explain your product or idea easily, you do not understand it well enough. …
Listen to me talking about basic UX philosophy with some valuable tips to help you build better products and services.
Click the link below and enjoy!
Hello, my name is Artem Kulitski, I am a Freelance UX designer and consultant, and I would like to talk about some basic UX philosophy and some UX tips that I use for my projects, and I hope listeners will also find this talk useful. English is not my native, as you can see, but I will try to be as clear as possible.
OK, so first I wanted to talk about UX War. Basically, this is how I approach every project. The idea of UX war is to constantly fight for the users, for people and for better products. There are so many clients who just say “I pay you do”, and at the same time there are so many designers who just can’t defend their ideas or do not know how to do this, and they do not fight for a better product. And do not fight for people who will be using this product. I think this is not very good, because we, as UX designers, have a privilege to make peoples lives better by creating good products, so we have to fight, and do not just do what we are told. At the same time, we have to educate our clients, so we need to communicate the importance of user research, user testings and all other UX activities which can help us solve the problems of the product and the problems of users, of course. Most of my first time clients do not think about the users at all, they only think about their businesses, which is basically good, and about various features which nobody cares about in the end, because all these features are based on their guesses. So, this is why “UX war” — a war for people, for users… well for people, let’s call them people.. and against this way of thinking like “I pay — you do!” or, “Oh, I couldn’t do anything, I was told to do this.” So, keep this in mind, always. We really have the power to make the world a better place. Even if we will not make it better, we still have to try. …
Product satisfaction is not about functionality, it is about people’s needs and emotions. Kano Model suggests three types of product attributes that trigger customer satisfaction:
These are the must have product features required to meet people’s needs. Without these features the product is not needed. It lacks basic things people are looking for.
For example, when you buy a mobile phone, you expect it to have voice calls as an absolute minimum.
When people discuss their needs, they discuss satisfiers. The stronger the satisfier, the higher price people are willing to pay. Weak satisfiers, reduce satisfaction, but do not eliminate it. …
Our digital world is overloaded with crappy websites, apps, products and services. Some of them start with a good idea but end up with a poor UX, design and implementation. Some of them look cool, but focus on solutions that nobody needs. Most of them are built by guess and by golly. Why can’t we do everything properly and build something that helps people be better, do better, work better, feel better?
The worst case scenario is when we do everything just to make a client happy. No matter whether it is right or wrong, the client is always right. “They pay — we do”. Why are there so many creative and technical people who just do everything what they are told? Clients are not designers or developers, most of the time. “I like it!” — is this more important to you than the product done right? Or you just do everything to get paid? What if it was a surgery? …
Several times per year I visit World Snooker Website and…leave in despair. Year after year. Again and again. The most famous snooker website, number 1 on Google, millions of visitors and…search button isn’t working, videos are not playing, links not working and…”Your connection to this site is not secure”. Well, no favicon as well, but who cares?
What about speed test across mobile and desktop devices:
Dear InMotion Hosting Team!
I have been your customer for around 2 years, and I haven’t experienced any issues with your services. Everything is working as expected. Good work!
However, one of my friends had recently asked for an advice on hosting provider, and I recommended you. But he went with a different solution, because he didn’t find particular benefits for him on your website. Yes, your services are great, but your website doesn’t tell this. When I was looking for a good hosting provider, I was really interested to discover more about you, but when I saw your website, I was not convinced it was the best choice. …
Dear Zara Team!
I have been your customer in Poland, but wanted to try an online purchase as well. I navigated to your site and was a bit surprised that some things are really frustrating there.
The biggest frustration happened, when I scrolled down and heard a loud music with video, which came absolutely unexpected from nowhere. I tried to switch it off immediately, but had no idea how to do that, so I just switched off my sound on Mac. That was the biggest frustration and confusion.
It could sound “creative” in the past old days, but it was a really bad experience for me. Your brand is great, but I am thinking you still need to work on the online presence. …
The app is called Postcard&Tag. It is a travel planning tool for holidays, trips, weekends, and nearby activities.
The first step was creating a User-Centred Design Canvas.
After receiving the above info, I started to review the app and test it with real users.
The below review is based on guerrilla user research as well as best UX practices, principles, heuristics and usability guidelines.
Guerrilla research and testing: 10 users, aged 18–31, interested in traveling examined the app and its functionality. They were asked to perform random tasks and provide their personal feelings and impressions. …