Yaagneshwaran Ganesh – Medium

Yaagneshwaran Ganesh

Yaagneshwaran Ganesh

A practical look at how customer engagement is becoming the new marketing!

Understand that your marketing has to move away from high-level promotions to campaigns and messaging that are meaningful, personalized…

Jan 10, 2019

Jan 10, 2019

Yaagneshwaran Ganesh

How can you help employees become story tellers and content amplifiers?

One of the key elements of social marketing that we are yet to effectively take advantage of, is enabling employees to become brand and…

Oct 31, 2015

Oct 31, 2015

Yaagneshwaran Ganesh

An extract from my upcoming book “ “Is your marketing in sync or sinking?”

The marketing scenario has changed big time. For a long time, marketing operations were brand-based. Finding prospects or customers in most…

Oct 18, 2015

Oct 18, 2015

Yaagneshwaran Ganesh

Instagram’s step to be in sync with customers — worthy?

Instagram now allows layout options in addition to its signature square for pictures and videos as a step forward in attracting more…

Aug 29, 2015

Aug 29, 2015

Yaagneshwaran Ganesh

Is your global pursuit really global?

As aspiring business leaders, we largely keep following trends across the globe, the ultra-high competition and a few micro factors. With…

Jun 26, 2015

Is your global pursuit really global?

Jun 26, 2015

Yaagneshwaran Ganesh

FAN OF BEST PRACTICES — Think again!

If you are a big fan of best practices, think again. Best practices have become a beaten concept with time and practicing it may not be…

Jun 24, 2015

Jun 24, 2015

Yaagneshwaran Ganesh

Yaagneshwaran Ganesh

Top 100 Global Martech Influencer | TEDx Speaker | Author of The Revenue Marketing Book | Host at The ABM Conversations Podcast

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