ZeroLightThe Power of PersonalisationWith the rise of the Millennial Mindset and associated shift in consumer expectations, retailers must adjust their propositions to maximise…Sep 17, 2018Sep 17, 2018
ZeroLightWhy Customer Experience, not Service, is the Key to RetentionAs outlined in our most recent Insights paper, the world of retail is undergoing significant disruption due to the influence of both modern…Sep 17, 2018Sep 17, 2018
ZeroLightWho is the Modern Customer?The ‘millennialisation’ of the modern customerSep 17, 2018Sep 17, 2018
ZeroLightTransforming Digital Car Sales with Immersive MediumsCaptivating, immersive experiences are grabbing the attention of busy consumers who expect to feel engaged, informed, and in control.Sep 17, 2018Sep 17, 2018
ZeroLightGen-Z: The Future MarketBorn after Millennials, Gen-Z have been irrevocably influenced by their environment, with The Great Recession, climate change, and the…Sep 17, 2018Sep 17, 2018
ZeroLightMillennials — Defining New Commercial Routes to MarketBorn between 1980 and 2000, (Goldman Sachs), Millennials are defining new commercial routes to market. They are the largest demographic to…Sep 14, 2018Sep 14, 2018
ZeroLightGen X — Tech Liberals that have directly influenced the modern automotive marketGen X relates to those born between the early 1960’s and 1980 (The Telegraph), making them the bond between Boomers and Millennials. Their…Sep 14, 2018Sep 14, 2018
ZeroLightDemographics: Baby Boomers and the Car Market‘Baby Boomers’ are generally referred to as the generation born between 1946 and 1964 (The Guardian). Their high net worth and buying power…Sep 14, 2018Sep 14, 2018
ZeroLightHarnessing Cloud Technology to Drive Engagement OnlineExecutive SummarySep 14, 2018Sep 14, 2018
