Abigail AdeotiCommunity Building lessons from Brent Faiyaz and Meg Thee Stallion“Your digital marketing strategy can’t solely revolve around YouTube and Instagram ads. Whatr you doing to cultivate community?” (Abigail…Nov 15, 2020Nov 15, 2020
Abigail AdeotiinPlus MarketingWhat does digital marketing look like for an artist who doesn’t “do” Instagram?The key component to the success of any artists marketing campaign is building and cultivating community. Now more than ever this is super…Nov 14, 2020Nov 14, 2020
Abigail AdeotiWhat’s your story?Why this is the first question I ask music clients and why it’s the most important + a storytelling lesson from Summer Walker.Jul 20, 2020Jul 20, 2020
Abigail AdeotiHow to not get overwhelmed as an independent creative/entrepeneurBe Methodical in your approachDec 13, 2018Dec 13, 2018
Abigail AdeotiWhy make GASH?GASH: a documentary exploring the stories of women in music and media pushing underground culture forward.Dec 11, 2018Dec 11, 2018
Abigail Adeoti“Black”Recent discussions around the black race, identity, racism and prejudices have taken the entire world by storm — not because we didn’t know…Oct 26, 2017Oct 26, 2017
Abigail AdeotiThe creative industry, the working class and the nots.Since entering the creative industries at 16, I have first hand understood the privileges that you as an individual are almost entirely…Sep 5, 2017Sep 5, 2017
Abigail AdeotiWhy embedding yourself in musical culture is integral to your brands progressionRecently, Louis Vuitton collaborated with Drake on a playlist, broadcast on OVO Sound Radio (via Beats 1 Radio on Apple Music). The…Jul 27, 2017Jul 27, 2017
Abigail AdeotiBlack women are consistently erased from beauty, style and culture discussions so now I’ve created…Growing up, I was never consciously aware of what I was doing which was looking to see myself represented in mainstream media…May 14, 2017May 14, 2017
Abigail AdeotiWhat’s the more sophisticated mode of communication said or unsaid?I’m listening to a modern underground anthem and I’ve just noticed how the trumpet-like-sound reflects the triumphant chant that…May 8, 2017May 8, 2017
