Alex (E.Q.) EsquilinWho the f**k decides your Blackness?For anyone confused about what is a cookout then let me explain it so that your, more than likely Caucasian, minds can wonderfully imagine…Jan 3, 2020Jan 3, 2020
Alex (E.Q.) EsquilinA house is only worth its memoriesI grew up in a house owned by my mom and her ex-husband — such a big and beautiful, two-story house. It was so big the three of us could…Jan 2, 2020Jan 2, 2020
Alex (E.Q.) EsquilinWhy the power of hype isn’t enough to save BoxingBack in May of 2015, two of the most notable boxers of all time squared off in what would be the most PPV-ordered boxing match of all time…Jan 16, 2018Jan 16, 2018
Alex (E.Q.) EsquilinMarvel’s Avengers and Nike sound like a cute couple, right?Product placement has been around since the nineteenth century, back when Jules Verne published a fascinating read called, “Around the…Jan 9, 2018Jan 9, 2018
Alex (E.Q.) EsquilinEquinox’s new campaign puts a retail tag on commitmentOn the certified platinum album, “The Life of Pablo,” Kanye West rapped, “I need every bad b&#ch up in Equinox. I wanna know right now if…Jan 8, 2018Jan 8, 2018
Alex (E.Q.) EsquilinIs Tinder ditching hookup culture for true love?I found one of the sweetest ads on the web today and it was from the least expected of brands, Tinder. Anyone with a smartphone and a…Jan 8, 2018Jan 8, 2018
Alex (E.Q.) EsquilinWhat Desus & Mero taught me about brand authenticity.Every single day, whether it’s at work or at home, I watch Desus & Mero on Viceland. If you have internet — which I know you do because…Jan 4, 2018Jan 4, 2018
Alex (E.Q.) EsquilinDTF = Down to fire who came up with this campaignI read an Adweek article today showcasing OKCupid’s new campaign centered around “DTF.” Now for those of you who’ve never received texts…Jan 4, 2018Jan 4, 2018
Alex (E.Q.) EsquilinHow watching battle rap taught me to become a better storyteller.Three rounds each, no reuse of lines, and a victor is chosen by a panel of judges. What’s most intriguing? You’re only allowed 60 seconds…Jan 4, 2018Jan 4, 2018
