Abagail BerkowitzinMarketing Right NowLike Taylor Swift Once Sang “Everything Has Changed”Reflecting on a semester of eye-opening lessons as a future marketer.May 3, 2022May 3, 2022
Abagail BerkowitzinMarketing Right NowHaving The Weight Of The World On Your ShouldersBrands in today’s 24/7 market need to be caught up on current events, understand consumer sensitivity, be able to adapt quickly, nurture…Apr 24, 2022Apr 24, 2022
Abagail BerkowitzinMarketing Right NowOut with the Old and in with the New: Trading in Marble for PixelsHow Burberry is using AR to bring consumers back into stores with a Pop-up experience.Apr 9, 2022Apr 9, 2022
Abagail BerkowitzinMarketing Right NowThe King Of Sexist TweetingA deeper look at how Burger King UK handled its social media disaster.Apr 6, 2022Apr 6, 2022
Abagail BerkowitzinMarketing Right NowIs the Hare Dashing Too Fast To Expansion?Is DoorDash’s expansion to all of Europe a smart move or does it need to be reassessed?Mar 31, 2022Mar 31, 2022
Abagail BerkowitzinMarketing Right NowDid Victoria Learn The Secret To Consumer Trust?How the well-known brand, Victoria’s Secret, has made big changes to gain back consumer trust.Mar 23, 2022Mar 23, 2022
Abagail BerkowitzinMarketing Right NowSunny With A Chance Of SpendingWhy do I spend more on sunscreen than the average consumer?Mar 16, 2022Mar 16, 2022
Abagail BerkowitzinMarketing Right NowCan 90’s Nostalgia Find Redemption in the Metaverse?Will joining the Metaverse breathe new life into the Chuck-E-Cheese brand?Mar 8, 2022Mar 8, 2022
Abagail BerkowitzinMarketing Right NowAs The Spice Girls Say “Too Much of Something Is Bad Enough”My scientifically backed opinion on why too many options are negatively impacting consumers.Feb 28, 2022Feb 28, 2022
Abagail BerkowitzinMarketing Right NowThe Murky Cash-Filled Waters of Social Platforms and The Big Green Monster That Lives ThereThis is my data-backed opinion on why companies like Facebook, Twitter, and Spotify need to take responsibility.Feb 20, 2022Feb 20, 2022
