An independent professional’s key to personal marketing success. — Personal marketing is not something that most independent professionals claim to enjoy. I’ve heard everything from “it’s awkward” to “it’s hard” and I get it — it can take a lot of time, quite a bit of vulnerability and nonstop resilience. Promoting yourself can be uncomfortable. But it doesn’t have…

What to include and how, for a powerful online presence. — In today’s world, the word “online presence” gets thrown around in different contexts and can mean a variety of things — how active you are across social channels, how many profiles you have, what kind of reputation you have online, the list goes on. At about.me, we like to think…

3 different strategies, plus the one that works best! — Someone looking for the exact kind of thing you have to offer stumbles upon your page online. They’ve never heard of you, they’re not sure if you’re legit, or if they can trust you. Then they see it — the words between two quotation marks, singing your praises. …

Do the testimonials on your website pass this test? — We recently sent out an email to our users that contained a made-up testimonial. It was purposefully generic and meant to be used as sample text when trying out a new Pro feature. “[NAME] is a talented go-getter, always adding value. Throughout our lasting work relationship, [NAME] has brought professionalism…

By guest contributor, Georgette Eva — When you’re your own boss, number one employee, and right-hand-person, it’s sometimes hard to stay motivated. It happens. It’s hard to self-motivate constantly, and as freeing as freelancing can be, keeping yourself on task (along with all of the other things you’re doing to run your own business) can be…

By guest expert, Zac Choi — Taking the leap and working for yourself can be a daunting experience. Where do you begin? What tools do you need (or not need) to get things going? While my expertise as a business consultant is revenue growth and workflow science (basically how to increase income and decrease cost), my…

Freelancing is much more than getting paid to do what you’re good at. You’re also a marketer, business manager, and maybe even an accountant, all at the same time. As a freelancer, you’re running the show. Knowing how to manage your time and money becomes even more important so that you can focus on what matters: your work. But you can’t forget about…

Welcome to the glamourous life of being a founder — a life where you’re the first to be blamed and last to be paid, first in the office and last one out. It’s pretty amazing though isn’t it? To help you out, here are three time management tips that can help you navigate the life of a first-time entrepreneur. Two of these tips are from hustle-gurus while the third is my own practice. Let’s get started!

“Don’t find customers for your product. Find products for your customers.” — Seth Godin There’s a scene in Objectified in which a team of industrial designers is shown designing garden shears. Two or three New York MFA-types stand around a conference table discussing a prototype: where on the hand the…