PinnedAika CheninMarketing in the Age of Digital5 Important Digital Marketing Elements to Consider [Infographic]Welcome to my #11th blog! If you have came this far, now you should know how digital marketing is essential to today’s marketing.Nov 24, 2022Nov 24, 2022
Aika ChenHow Gatorade Utilizes PersonalizationIf you like me who getting 100 promotional emails everyday, you probably won’t give any of the emails no more than a split second of…Dec 1, 2022Dec 1, 2022
Aika CheninMarketing in the Age of Digital6 Tips for Mobile MarketingIf you’re a marketer, you know that mobile marketing is HOT for mobile eCommerce. Over the last decade, mobile technology has quickly…Nov 20, 2022Nov 20, 2022
Aika CheninMarketing in the Age of DigitalGoogle is Dumping Third-Party Cookies and What Does It Means?Google has been planning to ban third-party cookies. In the world of digital, cutting cookies could turn the digital marketing industry…Nov 13, 2022Nov 13, 2022
Aika CheninMarketing in the Age of DigitalChanel Roasted on TikTok for $825 Advert CalendarIn the days leading up to Christmas Day, some people like to use an Advent Calendar to count down the days, with a small gift each day. But…Nov 6, 2022Nov 6, 2022
Aika CheninMarketing in the Age of DigitalMy Email Journey of ZOA Energy DrinksEmail is still the best strategies for reaching out to more people in today’s world. It is crucial for Marketer to consider the customer…Oct 30, 2022Oct 30, 2022
Aika CheninMarketing in the Age of DigitalStarbucks “Roll in” the Energy MarketThe coffee giant isn’t putting all its beans in one basket: It debuts a big campaign for its first energy drink, BAYA as it begins fighting…Oct 22, 2022Oct 22, 2022
Aika CheninMarketing in the Age of DigitalHeinz Is Convincing Vampires Go VegetarianFor many people, ketchup has long served as an edible blood replacement in pranks, videos, and of course — Halloween celebrations!Oct 12, 2022Oct 12, 2022
Aika CheninMarketing in the Age of DigitalUX Case StudyCELSIUSCelsius is a self-described “YOUR PARTNER IN A ACTIVE LIFESTYLE ”Oct 9, 2022Oct 9, 2022
Aika CheninMarketing in the Age of DigitalWhat’s My Brand?Self-assessment tests are always fun. Answers a few questions. Discover what category I fit. Knowing how cool (or ordinary) I am.Oct 2, 2022Oct 2, 2022