Alexander Cole RobertsAnalyzing Data: Numbers or NotIt’s honestly baffling to consider the amount of data we consume daily as humans. Not all data is presented in a pretty spreadsheet with a…Apr 3, 2022Apr 3, 2022
Alexander Cole RobertsTechnology: Friend or Foe?Technology has become an integral part of almost every American’s life, whether intentional or not. Throughout the day, folks are exposed…Mar 6, 2022Mar 6, 2022
Alexander Cole RobertsElaboration Likelihood Model and Persuasive AppealsNever underestimate the power of persuasion, my friends. Why? Because it has been studied and theorized for decades, and it’s more…Feb 6, 2022Feb 6, 2022
Alexander Cole RobertsOne Flow, Two StepsThe world can’t be that black and white, right? There’s no way the majority of the population is susceptible to hearing big headline news…Jan 24, 2022Jan 24, 2022
Alexander Cole RobertsThe Softened Blow of the Media BulletThroughout the (almost) full century that mass communication has been studied, media has become increasingly polarizing, and to some, even…Jan 9, 2022Jan 9, 2022
Alexander Cole RobertsSocial Apprfor Free GuyThis post was created as an executive summary for a graduate course.Aug 5, 2021Aug 5, 2021
Alexander Cole RobertsIs Kim Chi a Starbucks secret menu item?Influencer marketing is a major piece of a successful marketing campaign. According to eMarketer, influencer marketing spend in the US is…Jul 31, 2021Jul 31, 2021
Alexander Cole RobertsGuide to Ethics: Social Media InfluencersThis is an unofficial guide to ethics within social media influencer marketing that has been created for the purposes of a graduate course…Jul 26, 2021Jul 26, 2021
Alexander Cole RobertsNiche PlatformsSocial media and online communities have proven to be ever-evolving 21st century staples that are here to stay. With the constant addition…Jun 13, 2021Jun 13, 2021
Alexander Cole RobertsAnxiety Squares IG Platform Guide*Note: This post is for a graduate class.Jun 13, 2021Jun 13, 2021
