Adapt WorldwideThe Essential Guide to B2B Video Marketing | AdaptVideo has become a non-negotiable component of B2B marketing. And a growing number of companies are waking up to the value that video can…Nov 10, 2021Nov 10, 2021
Adapt WorldwideB2B Marketing for the Millennial and Gen Z Buyer | AdaptA 2019 TrustRadius study found that Millennials are the largest B2B tech buyer group, make up 59% of B2B buyers, and 30% of them are lead…Oct 13, 2021Oct 13, 2021
Adapt WorldwideDiscrimination in Advertising: Defunding Diversity | AdaptIn 2021, brands care about their corporate social responsibility. And, as such, many want to buy media ethically, from a diverse range of…Oct 11, 2021Oct 11, 2021
Adapt WorldwideHreflang Tags | How to Implement Hreflang Tags | AdaptFor global brands with multi-regional presence and multi-lingual sites, hreflang tags are not only a means to optimise for Google SERPs but…Sep 22, 2021Sep 22, 2021
Adapt WorldwideSemantic Search: What It Is and Why It Matters | AdaptIt’s difficult to remember where search technology was only 10 years ago. After all, 2010 really doesn’t feel that distant, does it?Sep 17, 2021Sep 17, 2021
Adapt WorldwideGender Bias in AI: Why Voice Assistants Are Female | AdaptSiri, Alexa, Cortana, Google Assistant. What do these voice assistants have in common? Well… they’re all female.Sep 16, 2021Sep 16, 2021
Adapt Worldwide5 Ways to Build Trust in Your B2B BrandTrust isn’t given, it’s earned. And this statement couldn’t be truer for B2B brands.Sep 14, 2021Sep 14, 2021
