Ana Sophia De La MataMass Media ResearchThis analysis reflects on two mass communication research articles, one academic utilizing quantitative research methodology, and the other…Jul 22Jul 22
Ana Sophia De La MataInsights to the Impact of MediaMarshall McLuhan, the noted media theorist, advanced a form of technological determinism where human behavior and societal norms are…Jun 20Jun 20
Ana Sophia De La MataPersuade Someone Using the Likelihood ModelHow to Persuade Different Audiences:May 29May 29
Ana Sophia De La MataHow I Stay In the Know: Habits using Two-Step FlowEver heard of the two-step flow theory? It is this idea that instead of getting news straight from the media, you get it from influencers…May 23May 23
Ana Sophia De La MataBullet/Hypodermic Needle TheoryThe Hypodermic Needle Theory is a linear model of communication which goes into explaining the power of media on their audience. This goes…May 16May 16
Ana Sophia De La MataUser Generated ContentUGC or user-generated content is any type of content such as text, images, or other media that was created and shared for a particular…Apr 18Apr 18
Ana Sophia De La MataLet’s Unravel the Call Her Daddy CommunityIn podcasting, few shows have captured the attention and loyalty listeners like “Call Her Daddy”. This podcast is hosted by Alexandra…Apr 10Apr 10
Ana Sophia De La MataEco Warriors SuccessIn today’s digital age, social media has become more than just a platform for sharing memes and images. It has become and evolved into a…Mar 20Mar 20
Ana Sophia De La MataGet to Know Your AudienceIn today’s digital landscape it is so important to now your audience. It is very crucial to understand who you are reaching out to and…Mar 9Mar 9
Ana Sophia De La MataDylan Scott: The Country Star Hitting the Right NotesIn the world of country music, authenticity is king and storytelling reigns supreme. One artist stands out for his ability to connect with…Feb 20Feb 20
