A Beginner’s Guide to Marketing Automation

For any company, time and personnel are limited resources. As your business grows, it becomes increasingly difficult to maintain personalized relationships with your customers and prospects. At some point, you have to implement a system that helps you to manage these personal relationships at scale.

Or even better…use a system that streamlines all your marketing and sales processes from the very beginning.

Here is where marketing automation comes in.

Marketing automation involves using software to automate various marketing, sales, and project management processes. These processes range from email marketing to lead generation and social media posting, as well as all customer communication. Marketing automation saves time and reduces costs, because it gives total oversight over business processes so that they are automated and scalable.

The key point here?

Marketing automation = consistent, streamlined, scalable business growth.

What is marketing automation?

Marketing automation refers to the use of CRM software (think HubSpot or Salesforce) to automate your marketing and sales activities such as email marketing, social media posting, retargeting campaigns, and customer service. Marketing automation…