Tiger AdvertisingThinking Beyond the Box — How On-Box Advertising is Redefining Brand EngagementOn-box Advertising is playing a pivotal role in helping brands establish a unique and impactful presence while boosting their digital…Jan 23Jan 23
Tiger AdvertisingThe Rise of Deepfakes and MisinformationWith an increasing amount of deepfakes — deceptive images, videos and content circulating on the internet, we find ourselves doubting our…Dec 22, 2023Dec 22, 2023
Tiger AdvertisingThe UGC Revolution — Converting Consumers into Brand AdvocatesDid you know, according to the Nielsen Consumer Trust Index, 92% of the consumers trust UGC more than traditional advertising? You might…Nov 28, 2023Nov 28, 2023
Tiger AdvertisingMcDonald’s EatQual Campaign: Envisioning Equality and InclusivityMcDonald’s India launched an amazing campaign that highlights the role of the inclusivity platform, EatQual, in creating an inclusive…Oct 25, 2023Oct 25, 2023
Tiger AdvertisingHow Brands Celebrate OnamOnam, the most celebrated festival of Kerala, is round the corner. It marks the harvest season and rejoices the return of King Mahabali to…Aug 11, 2023Aug 11, 2023
Tiger AdvertisingJingles: The Magical Marketing TunesSuccessful Jingles have a way of burrowing into your mind and setting up a permanent base camp. The best ones will stick with you, after…May 18, 2023May 18, 2023