Andy FreedmanThe customer is always right…expect when they aren’t.When I first read about L.L. Bean dropping their lifetime return policy, my first reaction was not ‘how could they’, but rather, ‘what took…Feb 28, 2018Feb 28, 2018
Andy FreedmanHave big consumer brands given up on innovation?Can big consumer packaged goods (CPG) companies create, launch and grow truly innovative new products anymore? This was my first thought…Nov 29, 2016Nov 29, 2016