SeQuel ResponseHow a Modern Direct Mail Testing Strategy Can Save Your ROIDavid Ogilvy, the Father of Advertising, once said, “Never stop testing, and your advertising will never stop improving.”Aug 5Aug 5
SeQuel ResponseWhy is Direct Mail Effective? Brain Science.Do you ever find yourself wondering, “why is direct mail effective?” Direct mail success lies deeper than a targeted list, pretty piece of…Jul 1Jul 1
SeQuel ResponseScale Up: Your Guide to a Scalable Marketing StrategyIn the fast-paced world of marketing, increasing your customer base is always a primary goal. However, what’s equally important is…Jun 3Jun 3
SeQuel ResponseDirect Mail Examples Straight from the ProsFor direct marketers across the globe, designing creative direct mail that drives conversion is a top priority. More than 80% of Celtra…May 6May 6
SeQuel ResponseSustainable Direct Mail: Addressing Myths About Paper and PostThe United States has made significant strides in preserving its forests, with a net increase of 18,000,000 acres of forest area between…Apr 11Apr 11
SeQuel ResponseDirect Mail ROI Surpasses Digital MediumsDirect mail return on investment surpasses top digital mediums, according to findings from the 2023 Association of National Advertisers…Mar 6Mar 6
SeQuel ResponseDirect Mail or Digital Marketing: Finding the Perfect Balance in Modern MarketingToday’s dynamic marketing landscape is brimming with channels and possibilities, which means choosing the optimal direct response strategy…Feb 1Feb 1
SeQuel ResponseWhy Brands Choose SeQuel Response as Their Preferred Direct Marketing PartnerLooking for a best-in-class direct mail partner to help you achieve unparalleled results? Your search ends here. At SeQuel Response, our…Nov 8, 2023Nov 8, 2023
SeQuel ResponseDirect Mail Research: 2023 Direct Mail Marketing Benchmark ReportNew direct mail research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained…Oct 9, 2023Oct 9, 2023
SeQuel ResponseDoes Direct Mail Still Work? 40 Direct Mail Statistics to Convince You it Does“Direct mail is old-school, not used anymore, doesn’t work, too expensive…” we have heard it all. But here’s a little secret: all those…Sep 8, 2023Sep 8, 2023
