Akanksha Anand (Ak)inTowards AICausal Inference Python ImplementationMastering Causal Inference in Python6 min read·Feb 18, 2024--1--1
Akanksha Anand (Ak)Methods of Causal InferenceInvestigating the methodology behind the rationale8 min read·Feb 7, 2024----
Akanksha Anand (Ak)Causal Inference — The Game ChangerWhen knowing beats guessing3 min read·Jan 31, 2024----
Akanksha Anand (Ak)Market Mix Modeling Implementation using PythonTime to determine the advertising channel that contributes the highest share of profitability.6 min read·Jan 26, 2024--1--1
Akanksha Anand (Ak)MMM — A deeper diveLet’s double tap into Market Mix Modeling variables, technique, use cases and more5 min read·Jan 24, 2024----
Akanksha Anand (Ak)Market Mix Modeling — BasicsA solution to cookie restrictions for Marketing Analysts5 min read·Jan 19, 2024----
Akanksha Anand (Ak)Python Implementation of Markov Chain Attribution ModelTouching upon each element of Markov Chain using Python6 min read·Jan 17, 2024--2--2
Akanksha Anand (Ak)Attribution Modeling using Markov ChainUnearthing attribution insights through the utilization of Markov Chain5 min read·Jan 12, 2024--1--1
Akanksha Anand (Ak)Attribution ModelingDiving deeper in Marketing Analytics along with implementation6 min read·Jan 10, 2024----
Akanksha Anand (Ak)Unveiling the Power of Marketing Analytics in Data ScienceIn my previous post, we covered Marketing Analytics, and its use and touched upon basic elements of Marketing. Now, we take a step forward…5 min read·Jan 5, 2024----
