Alcohol & ReligionNaming and brand positioning — Sixth ToneWith 5 other colleagues, I planned and launched the news startup Sixth Tone in Shanghai in 2016.1 min read·Sep 25, 2018----
Alcohol & ReligionC-suite Op-Eds — FordIn 2017 Ford held a huge City of Tomorrow event in New Delhi, India. I provided strategic content support to the overall campaign with…1 min read·Sep 25, 2018----
Alcohol & ReligionRediscovering a Lost Mountain Road — FordVery fun project featuring an auto influencer from China racing a Ford Focus RS up a winding mountain road in rural China. I wrote the…1 min read·Sep 25, 2018----
Alcohol & ReligionBOSE Facebook Freelance WorkI was hired freelance from May 2017– February 2018 to write the BOSE monthly Facebook calendar for the Hong Kong market.1 min read·Sep 14, 2018----
Alcohol & ReligionFinally Some Ad Copy Worth ReadingIt’s not easy making long ad copy interesting. When someone is looking at your ad, they are already excitedly welcoming the resumption of…3 min read·May 30, 2017----
Alcohol & ReligionNow the Dust has Settled on that NYT Ad Campaign it Still SucksHere’s a joke for you: What’s worse than a journalist who is wholly convinced in the value of what they do?3 min read·May 13, 2017----