Alcohol & ReligionNaming and brand positioning — Sixth ToneWith 5 other colleagues, I planned and launched the news startup Sixth Tone in Shanghai in 2016.Sep 25, 2018Sep 25, 2018
Alcohol & ReligionC-suite Op-Eds — FordIn 2017 Ford held a huge City of Tomorrow event in New Delhi, India. I provided strategic content support to the overall campaign with…Sep 25, 2018Sep 25, 2018
Alcohol & ReligionRediscovering a Lost Mountain Road — FordVery fun project featuring an auto influencer from China racing a Ford Focus RS up a winding mountain road in rural China. I wrote the…Sep 25, 2018Sep 25, 2018
Alcohol & ReligionBOSE Facebook Freelance WorkI was hired freelance from May 2017– February 2018 to write the BOSE monthly Facebook calendar for the Hong Kong market.Sep 14, 2018Sep 14, 2018
Alcohol & ReligionFinally Some Ad Copy Worth ReadingIt’s not easy making long ad copy interesting. When someone is looking at your ad, they are already excitedly welcoming the resumption of…May 30, 2017May 30, 2017
Alcohol & ReligionNow the Dust has Settled on that NYT Ad Campaign it Still SucksHere’s a joke for you: What’s worse than a journalist who is wholly convinced in the value of what they do?May 13, 2017May 13, 2017