From CentHerStage to Shine Bootcamp: Our re-brand process and why we did it.

Last year I had the great opportunity to design a blog image for a fantastic post that Stefanie Grieser and Amy Wood co-wrote. The blog post went viral, and led a group of women to create and host an event, called CentHER Stage (read all about it here.)

By doing the brand exercise it helped us clarify what we wanted to be.
We were able to clearly identify what we are, what we are not, and what is our big idea.
Defining these terms enabled me to create 4 visual directions.
  • Welcoming
  • Like confetti
  • Flexible
  • Inviting
  • Positive
  • Grassroots
  • Too cutesy
  • Staged
  • Polished
In the end, we modified the classic stardust look and kept the typography simple.
Rand Fishkin, Joanna Wiebe, Unbounce , Claire Suellentrop , Chris Savage , Oli Gardner , Google Analytics tweeted about us , Ladies Get Paid featured us in their newsletter! Krista Seiden even wrote a blog post
Used the hands in the header image to represent lifting each other up “I don’t shine if you don’t shine.”

Latina in tech | Co-founder @shinebootcamp | Designer at @goclio | alejandraporta.com

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