Alex Hughes – Medium

Alex Hughes

Alex Hughes
in
The Startup

How a Brand Voice Mood Board Destroys Misalignment

Can we be honest about voice and tone for a second? Your stakeholders are probably struggling to understand it. In fact, some of the…

Mar 22, 2020

Mar 22, 2020

Alex Hughes
in
The Startup

What is a digital presence and why your small business needs it to survive

70%. This isn’t how often I win at video games or the percentage of cheeseburgers in the American diet. No this number is much more…

Mar 3, 2019

What is a digital presence and why your small business needs it to survive

Mar 3, 2019

Alex Hughes
in
The Startup

6 Types of Content Marketing and When to Use Them

Imagine that while pouring a bowl of frosted flakes for a midnight snack you fumble through your utensils drawer and pull out a sharp…

Jan 7, 2019

6 Types of Content Marketing and When to Use Them

Jan 7, 2019

Alex Hughes
in
The Startup

How to choose a content cluster topic in 10 minutes

Content clusters are touted as the new way to marry content marketing and SEO. Do they work? In short, yes.

Apr 17, 2018

How to choose a content cluster topic in 10 minutes

Apr 17, 2018

Alex Hughes
in
Strategic Content Marketing

Why you need to change your B2B content marketing in 2018

Give something away for free. This is the timeless principle that every sales process depends on. Whether you’re giving away a sample, lead…

Jan 16, 2018

Why you need to change your B2B content marketing in 2018

Jan 16, 2018

Alex Hughes
in
Smashing Quota

Painful Blog Posts Bring in Leads (I am not a Sith)

The one thing that Sith Lords and marketers have in common is a love of pain. In fact, every great inbound marketing campaign is built on…

Dec 11, 2017

Painful Blog Posts Bring in Leads (I am not a Sith)

Dec 11, 2017

Alex Hughes

#8. If you can’t extrapolate or think critically you might not survive

Summary: Learn how extrapolating your knowledge and applying it to other fields can help you achieve breakthroughs and overcome plateaus.

Aug 29, 2017

#8. If you can’t extrapolate or think critically you might not survive

Aug 29, 2017

Alex Hughes

What Brian Johnson of AC/DC’s appendicitis can teach you about standing out in business

AC/DC is the essence of rock and roll. But, it looked like their career would be cut short by the death of their lead singer Bon Scott…

Aug 25, 2017

What Brian Johnson of AC/DC’s appendicitis can teach you about standing out in business

Aug 25, 2017

Alex Hughes
in
Strategic Content Marketing

My process for content marketing success

Back in the 60s computers were big. Really big. Usually, they’d take up entire rooms or even buildings.

Aug 18, 2017

My process for content marketing success

Aug 18, 2017

Alex Hughes

Journal entry #7: Today I don’t feel like writing (my favorite gifs)

I’m not sad or overwhelmed. I just don’t have any good ideas or inspiration. Why am I writing anyway if I know it’ll be crap?

Aug 14, 2017

Journal entry #7: Today I don’t feel like writing (my favorite gifs)

Aug 14, 2017

Alex Hughes

Alex Hughes

I make meaningful ideas clear, moving, and actionable. Senior UX Content Strategist at U.S. Bank and Content Reactor.

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