Alexander MattUse Data to Make the Everyday ExtraordinaryTo study consumer behavior in a previous era, a shop owner could follow customers around the store or chat with them at the register…Mar 6, 2018Mar 6, 2018
Alexander MattHow Iconic Leaders Cultivate Iconic Brands“Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But…Dec 18, 2017Dec 18, 2017
Alexander MattUnlocking the Power of Iconic BrandingGood business ideas are a dime a dozen. Your cousin probably has one. A friend from school may have cornered you at a reunion to talk about…Nov 27, 20171Nov 27, 20171