Alex MetcalfI’m going to make you a millionaire.I’m going to give you something amazing in this article, and the headline guarantees it.Feb 27, 2018Feb 27, 2018
Alex MetcalfOut with website hierarchy. Everything is an object.We have become addicted to hierarchy on websites but, broadly, its time has passed.Feb 21, 20181Feb 21, 20181
Alex MetcalfDon’t Go Wasting Your (Digital) EmotionsOur online services have been consumed by cringeworthy cuteness and false platitudes, to everyone’s detrimentFeb 16, 2018Feb 16, 2018
Alex MetcalfAre you serious about turning your market upside down? I’m in.Everyone talks about “doing things differently”. It sounds great. Let’s be different. Had any meetings with buzzwords like this? “Leaders…Jan 11, 2018Jan 11, 2018
Alex Metcalf3 extraordinary website UX blunders we still make in 2017So this is a bit of a rant post, expanding on my tweet earlier in the week about poorly timed popups. (It apparently touched a nerve.)Jul 10, 2017Jul 10, 2017
Alex MetcalfA fresh perspective: Improving the User Experience of nytimes.comI’m a huge fan of traditional journalism and the famous, heavyweight newspapers. All The President’s Men is one of my favourite movies…Mar 6, 2017Mar 6, 2017
Alex MetcalfBetter Plus: The difficulty in changing user behaviour and habitsI met with a potential client the other day. They were considering another attempt at becoming a destination website for a certain type of…Mar 2, 2017Mar 2, 2017
Alex MetcalfPredict the future of mobile technology: Follow the useIn a way, there’s no surprise about the subdued impact of smart watches, the failure of Google Glass, and the continued dominance of…Nov 4, 2016Nov 4, 2016
Alex MetcalfThe Real Estate Online Revolution for 2017Real estate websites are ripe for revolution.Nov 2, 2016Nov 2, 2016