Alex MetcalfI’m going to make you a millionaire.I’m going to give you something amazing in this article, and the headline guarantees it.6 min read·Feb 27, 2018----
Alex MetcalfOut with website hierarchy. Everything is an object.We have become addicted to hierarchy on websites but, broadly, its time has passed.4 min read·Feb 21, 2018--1--1
Alex MetcalfDon’t Go Wasting Your (Digital) EmotionsOur online services have been consumed by cringeworthy cuteness and false platitudes, to everyone’s detriment3 min read·Feb 16, 2018----
Alex MetcalfAre you serious about turning your market upside down? I’m in.Everyone talks about “doing things differently”. It sounds great. Let’s be different. Had any meetings with buzzwords like this? “Leaders…2 min read·Jan 11, 2018----
Alex Metcalf3 extraordinary website UX blunders we still make in 2017So this is a bit of a rant post, expanding on my tweet earlier in the week about poorly timed popups. (It apparently touched a nerve.)4 min read·Jul 10, 2017----
Alex Metcalf20 easy UX improvements for iOS, to ease my painIs it just me?4 min read·Jun 24, 2017----
Alex MetcalfA fresh perspective: Improving the User Experience of nytimes.comI’m a huge fan of traditional journalism and the famous, heavyweight newspapers. All The President’s Men is one of my favourite movies…7 min read·Mar 6, 2017----
Alex MetcalfBetter Plus: The difficulty in changing user behaviour and habitsI met with a potential client the other day. They were considering another attempt at becoming a destination website for a certain type of…2 min read·Mar 2, 2017----
Alex MetcalfPredict the future of mobile technology: Follow the useIn a way, there’s no surprise about the subdued impact of smart watches, the failure of Google Glass, and the continued dominance of…3 min read·Nov 4, 2016----
Alex MetcalfThe Real Estate Online Revolution for 2017Real estate websites are ripe for revolution.4 min read·Nov 2, 2016----