Alex Steer – Medium

Alex Steer

Alex Steer

The need for speed in AI ethics

May 27, 2023

May 27, 2023

Alex Steer

Language models, truth and logic

Feb 5, 2023

Feb 5, 2023

Alex Steer

‘Brand’ vs ‘activation’ advertising: a matter of timing

Feb 5, 2023

Feb 5, 2023

Alex Steer

No, you shouldn’t cut your marketing budget to help with the cost of living crisis

Sep 17, 2022

Sep 17, 2022

Alex Steer

Ethics and opportunity in a world without third-party cookies

Jan 27, 2022

Jan 27, 2022

Alex Steer

Predicting the future of advertising: hits and misses

Aug 9, 2020

Aug 9, 2020

Alex Steer

When they go deep, we go wide: Why almost everyone is getting marketing science wrong

The most interesting work in marketing analytics is being done, not by those building bigger data sets, but by those building smarter…

Jan 4, 2019

When they go deep, we go wide: Why almost everyone is getting marketing science wrong

Jan 4, 2019

Alex Steer

Sustained vs temporary advantage

In marketing, as in so much of life, there are two types of advantage: temporary and sustained. This is obvious when you think about it…

Jul 2, 2018

Jul 2, 2018

Alex Steer

Treat data like a pogo stick, not a crutch

Years ago, when they said that social media would kill advertising, I imagined they were talking about the decline of the full-page print…

Jun 26, 2018

Jun 26, 2018

Alex Steer

Algorithms will not kill brands. Really.

Right then, marketing industry, we need to talk. See, there’s this story going round that the future of brands is under threat from…

Jan 5, 2018

Jan 5, 2018

Alex Steer

Alex Steer

Chief Data Officer at Wunderman Thompson. Using data to make more effective communications. Draws a lot of diagrams.

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