PinnedAlikarimzadeBrands give identity to consumersToday, when you decide to buy a watch. Maybe in the past, we first paid attention to the physical features of the product and then to the…Mar 29, 2023Mar 29, 2023
PinnedAlikarimzadeHow to evaluate our Brand Equity?We consider Acker’s model to be the first model of brand equity, but Keller’s model can be called the most famous model, however, none of…Feb 19, 2023Feb 19, 2023