Aloysius Butler & ClarkFacing the Ultimate Marketing Challenge: Bringing a New Brand to Market…Yours!Inevitably at some point during your healthcare marketing career you will be faced with bringing a new brand to market. As you do, it is…Aug 9, 2018Aug 9, 2018
Aloysius Butler & ClarkWhat Makes a Successful CMO?In my experience as a hospital chief marketing officer (CMO) and in working at AB&C with healthcare CMOs, I’ve found a number of attributes…Jul 10, 2018Jul 10, 2018
Aloysius Butler & ClarkDashboards: If You Can Move It, You Can Measure ItHealthcare organizations have always struggled with measuring return on marketing investment (ROMI), mostly because of multiple systems of…Jul 5, 2018Jul 5, 2018
Aloysius Butler & ClarkWhy Brand Perception Matters — and How Customer Reviews Can Influence ItWe know a few things to be true about popular brands. They exist. They tend to offer a product or service. They have a physical space or…Jul 3, 2018Jul 3, 2018
Aloysius Butler & ClarkMarketing Medical Groups: Your Front Door for PatientsMost health systems/hospitals have an affiliated and/or employed medical group. The exception is California, where the corporate practice…Jun 28, 2018Jun 28, 2018
Aloysius Butler & ClarkHow to Socialize Your BrandIf you followed a systematic approach to build a new brand (or refreshed an existing one), you started with discovery research. You then…Jun 26, 2018Jun 26, 2018
Aloysius Butler & ClarkThe Writing Workshop: Basics of PunctuationIn professional communications of any kind, proper punctuation is essential. But this is especially true for marketing communications…Jun 21, 2018Jun 21, 2018
Aloysius Butler & ClarkThe Essence of a Brand MantraAs branding experts, we have developed our own vocabulary for what we do and how we help organizations define and present themselves to…Jun 19, 2018Jun 19, 2018
Aloysius Butler & ClarkDoes My Hospital Need a Newsletter?Every healthcare marketing and communications (MarCom) leader has heard this question from a service line or physician leader. Somehow, a…Jun 14, 2018Jun 14, 2018
Aloysius Butler & ClarkHow to Use Customer Testimonials to Improve Your B2B MarketingNobody has to tell you that the B2B sales cycle differs greatly from that of a B2C. For one, a B2B sale typically involves a much larger…Jun 12, 2018Jun 12, 2018
