Althea TanWho Needs Programmatic Advertising?More advertisers and publishers are entering the vast world of programmatic advertising.Dec 12, 2017Dec 12, 2017
Althea Tan5 Real-Time Bidding (RTB) Myths BustedThe benefits of targeted ad buying in real time have piqued the interests of advertisers and publishers. As online advertising shifts to…Sep 7, 2017Sep 7, 2017
Althea TanThe Difference Between Mobile Web and In-App Ad PlacementsFrom ads designed for desktops, now advertisers design ads that can reach the increasing population of mobile users. Mobile advertising has…May 26, 2017May 26, 2017
Althea Tan4 Key Features of Demand-Side Platforms (DSPs)A demand-side platform (DSP) is the most advanced way of serving ads online. It removes ad nuisances, time-constraints, and ad delays. DSPs…May 25, 2017May 25, 2017
Althea TanThe Basics of a Demand-Side Platform (DSP)Technology has advanced many fields in the past years. That includes advertising. Aside from advertising on print media, TV, and radio…May 25, 2017May 25, 2017
Althea TanHow to Market Your Android App Using Programmatic Media Buying (For Beginners)Imagine a new on-demand ride-sharing company called Coolest Ride just launched in Singapore. The company wants local riders and commuters…Jan 31, 2017Jan 31, 2017
Althea TanHow to Pick the Right Demand-Side Platform (DSP) for your Online CampaignsThe programmatic advertising industry has become increasingly crowded. There are demand-side platforms (DSP) of all sizes that cropped up…Feb 15, 2016Feb 15, 2016
Althea TanWhy You Shouldn’t Confuse Programmatic Advertising and Real-Time Bidding (RTB)There have been big shifts in the advertising industry in the past years, including the adoption of ‘programmatic’ to describe the role of…Oct 25, 2015Oct 25, 2015
