Alya NaumovainDrop EngineeringDesigning a Startup’s Research Experience during a PandemicThe UX Research team at Drop is exploring shorter, more engaging formats for communicating user insights, while seeking out new ways to…May 28, 2020May 28, 2020
Alya NaumovaBeyond Usability Testing: Pushing boundaries of what researchers can doResearchers are trained to think strategically. They understand decision-making behind products and where the product is going, as well as…May 13, 2019May 13, 2019
Alya NaumovaHow ethnography can help advance Cannabis growingEthnography enables growth by grounding decisions in evidence and keeping product teams from going down a wrong path. I helps businesses…May 9, 2019May 9, 2019
Alya NaumovainRat's NestRethinking how UX research helps to manage riskby Alya Naumova | Senior Researcher at NormativeOct 30, 2018Oct 30, 2018