Amish DesaiWill New Human Behaviors Sustain in the ‘New Normal’?Businesses are under enormous pressure to sense and respond to rapid shifts in consumer values and behavior affected by the COVID-19…May 13, 2020May 13, 2020
Amish DesaiHow to Design Trusted Customer Relationships for Digital ProductsAs people everywhere have sheltered in place at their homes during the COVID-19 pandemic, we’ve learned something quickly: we all crave…Apr 30, 2020Apr 30, 2020
Amish DesaiWhy Google’s Super Bowl “Loretta” Ad Matters to Product DesignBy Amish DesaiFeb 5, 2020Feb 5, 2020
Amish DesaiEmpathetic Design Does MatterDonald Norman, a powerful figure in the history of user experience design, recently triggered some heated conversation when he published a…Jul 18, 2019Jul 18, 2019
Amish DesaiinUX CollectiveDesign, content, and experience converge to make immersive exhibits soarIn the digital age, how does a business engage people offline in a meaningful way — especially at a time when attention spans are shorter…May 16, 2019May 16, 2019
Amish DesaiThe Five Movements of Powerful Design ChoreographyI recently blogged about connected experiences, which are interlocking relationships created by standalone brands to make lovable products…Feb 7, 2019Feb 7, 2019
Amish DesaiThe Four Rules of Successful Experience EcosystemsWhen you binge-watch your favorite TV show on Netflix, you’re also spending some quality time with Amazon Web Services, the cloud platform…Oct 9, 2018Oct 9, 2018
Amish DesaiWho Drives the total Experience in a Modern Company?People buy experiences, not products. This was the rallying cry of the recently conducted Adobe Summit 2018. As Adobe CEO Shantanu Narayen…Jun 7, 2018Jun 7, 2018
Amish DesaiIs Your Work Space Unlocking Your Design Potential?Architects are turning to algorithms to design environments ranging from concert halls to office spaces. In Germany, Herzog and De Meuron…May 2, 2017May 2, 2017
