PinnedAmit TilekarMessi and Likable BrandsWhat can brands learn a lot from Leo Messi and other likable personalities?Dec 29, 2022Dec 29, 2022
Amit TilekarWhy Purpose-Driven Brands Achieve LongevityLast week, I had an interesting conversation with the founder of a DTC brand.We discussed a lot of things about business and marketing…Sep 3, 2023Sep 3, 2023
Amit TilekarConversion Focused Product Messaging (Week-9 in review of CXL Growth Marketing Minidegree)Can you guess what the accompanying image is about? Is it about the sunglasses or the ice cream? And what about the call-to-action of…Dec 17, 2021Dec 17, 2021
Amit TilekarLanding Page Optimization (Week-8 in review of CXL Growth Marketing Minidegree)Conversion Rate Optimization (CRO) is a much talked about topic in digital advertising and deservingly so. Simply put, CRO is the practice…Dec 7, 2021Dec 7, 2021
Amit TilekarTop Organic Digital Marketing Channels for Brands and StartupsBeing a relatively young #brand or #startup is not an easy job. Having a good product/market fit is just half the battle, and you need to…Nov 30, 2021Nov 30, 2021
Amit TilekarGrowth Marketing Minidegree with CXL Institute — Channel Specific Growth (Week-7 in Review)Google. Facebook. Twitter. YouTube. LinkedIn. Email. PR…..Nov 29, 2021Nov 29, 2021
Amit TilekarGrowth Marketing Minidegree with CXL Institute — Google Tag Manager (Week-6 in Review)Google Tag Manager (GTM) is a free tag management system from Google that lets advertisers and web publishers quickly and easily manage…Nov 22, 2021Nov 22, 2021
Amit TilekarGrowth Marketing Minidegree with CXL Institute — Google Analytics (Week-5 in Review)This is the fifth article of the series where I share my experience and takeaways from CXL’s Growth Marketing Minidegree.Nov 14, 20211Nov 14, 20211
Amit TilekarGrowth Marketing Minidegree with CXL Institute (Week-4 in Review)This is the fourth article of the series where I share my experience and takeaways from CXL’s Growth Marketing Minidegree. In this article…Nov 3, 2021Nov 3, 2021
Amit TilekarGrowth Marketing Minidegree with CXL Institute (Week 3 in review)This is the third article of the series where I share my experience and takeaways from CXL’s Growth Marketing Minidegree, I will be…Oct 24, 2021Oct 24, 2021