Amrita Chandra

I help companies solve their marketing problems. Love art, design, travel. @amritachandra

Most recommended

Why it’s good to be an outsider

My first recollection of feeling like an outsider was when I moved from India, where I was born, to the island of Newfoundland in eastern…

Amrita Chandra4 min read

Rethinking the value of large companies

When I started my career in the 90s, big companies were where all the talented people went to work. Partly, this was because bigger…

Amrita Chandra3 min read

Why do people buy art?

Applying Jobs-to-be-Done to the art world

Amrita Chandra5 min read

That time I won a car

Yes, really. A brand new car.

Amrita Chandra5 min read

Collections edited by Amrita Chandra

Recommended by Amrita Chandra

“If we run and they kill us, so be it. But we have to run now.”

The kidnapped Nigerian schoolgirls tell their story for the first time.

Sarah A. Topol30 min read

Adaptive Path Goes In-house

Yesterday’s huge news in the UX world: ground-breaking UX agency Adaptive Path has been acquired by Capital One.

Louis Rosenfeld2 min read

Custom Framing is a Racket

Why I took on building a better way to frame any poster, print or photo

Josh Hubball7 min read