Amrita Chandra

I help companies solve their marketing problems. Love art, design, travel. @amritachandra


Why it’s good to be an outsider


My first recollection of feeling like an outsider was when I moved from India, where I was born, to the island of Newfoundland in eastern Canada…


The Apple Watch is not a watch

What does the Apple Watch’s arrival mean for design and software businesses?

There has been much written already about the Apple Watch…


Making Emergent

The story behind the real-time news rumour tracker

You may have read some of the Twitter chatter or news coverage of Craig Silverman’s rumour tracker…


Rethinking the value of large companies


When I started my career in the 90s, big companies were where all the talented people went to work. Partly, this was because bigger companies had…

Publications edited by Amrita Chandra

Articles on designing for the convergence of networks, software and people.

Work (startups, marketing) + Play (art, design, travel, life)


Why do people buy art?

Applying Jobs-to-be-Done to the art world


Why do people buy art? I’ve been asking myself that question over the last few months while working…


That time I won a car

Yes, really. A brand new car.


My car is kind of funny-looking. It’s boxy, turquoise blue and looks like something a Lego figure should drive. But…


Body & Soul

My brief time with Anita Roddick


In the summer of 1994, in between my first and second year of grad school, I got a job in London, England. I was thrilled…


Conversation is in trouble


“Conversation is in trouble,” she said. “People have been brought up to express themselves rather than to exchange ideas.”

My voyage to the end of the earth

Or, how I ended up in Antarctica


I grew up in a home where travel was not just encouraged, it was expected. It wasn’t because we…


Why it’s good to be an outsider


My first recollection of feeling like an outsider was when I moved from India, where I was born, to the island of Newfoundland in eastern Canada…