Amy EllisCombating bias in user testingIt’s hard to see past our own bias. We designed a product; we understand how it works. Do our users? How we overcome bias in user research.Feb 16, 2017Feb 16, 2017
Amy EllisMeasuring the launch of FullStory Free—with FullStoryA few weeks ago, we launched something really big for our company: a free—forever!—plan. (More on why we decided to do this here.)Feb 8, 2017Feb 8, 2017
Amy EllisWhat Incentives Are Your Support Metrics Creating?The media scholar John Culkin, paraphrasing his friend Marshall McLuhan’s thoughts, said, “We shape our tools, and thereafter our tools…Jan 23, 2017Jan 23, 2017
Amy EllisWhat does your Google and Facebook ad traffic look like?AKA: Is your PPC money working for you, or being consumed in a dumpster fire?Jan 16, 2017Jan 16, 2017
Amy EllisThe Fastest Funnels on the WebAfter launching FullStory 4, our brand new dashboard and OmniSearch interface, customers naturally had questions about the new…Jan 12, 2017Jan 12, 2017
Amy EllisHow to avoid empathy fatigue on your support teamEmpathy fatigue is a condition that’s well-known outside the tech industry and barely known at all inside of it.Dec 15, 2016Dec 15, 2016
Amy Ellis5 tips for improving user onboarding with FullStoryOnboarding. The first thing potential customers see, and the most important part of your product. Don’t believe us? We’ve got evidence.Dec 12, 20161Dec 12, 20161
Amy EllisAre your support metrics missing the point?Enlightened customer support teams — you know, the kind behind the help desks of most modern saas tools — are more focused on creating a…Aug 12, 2016Aug 12, 2016