amy lipnerinLyft Design+We’ve been content designers for a while — but now it’s officialHow a discipline-wide struggle to find the “right title” mirrors our day-to-day work finding “the right word.”Sep 1, 2021Sep 1, 2021
amy lipner5 brand voice mistakes that are costing you customers (& the easy ways to fix ‘em)OR how consistency, thoughtfulness, and a unique perspective can make it easy to build a brandJan 29, 20191Jan 29, 20191
amy lipnerPhone Addiction, Design Manipulation and How it All Relates to MarketingI’m in the middle of reading How to Break-Up With Your Phone: The 30-Day Plan to Take Back Your Life by Catherine Price.Apr 5, 2018Apr 5, 2018
amy lipner5 Biggest Mistakes Values-Driven Companies Make When Crafting Copy — And How to Fix ‘EmCopy that connects, is optimized for conversions, and does the work to support your values-aligned business?Nov 27, 20171Nov 27, 20171
amy lipnerWhat is it about Patagonia?How be a value-based business and market effectively — like Patagonia.Sep 26, 2017Sep 26, 2017
amy lipnerA Few Great Books I’ve Read* in the First Half of 2017 (and One I Couldn’t Stand).Just Kids, Patti Smith. This book made me believe in real magic. Patti Smith’s world of coincidence and synchronicity is too perfect to…Jul 25, 2017Jul 25, 2017
amy lipnerLet’s Up Your User Interview Game in 2 Minutes.Effective market research is the best way to understand who your target users are, what they want, what they are afraid of, and how Your…Jul 13, 2017Jul 13, 2017
amy lipnerGet Out of Your Sandbox: Perfectionism, Procrastination, and FearI’ve never considered myself a perfectionist. To me, perfectionism has always looked like Tracy Flick from Election or that girl in my…May 8, 2017May 8, 2017
amy lipnerGranny Panties + Unsexy Jobs.Let me set the stage with a quick story:Apr 16, 2017Apr 16, 2017
