Making PR, Social Media, SEO and Analytics work together. CIPR and PRCA approved trainer. Co author of Share This: Social Media Handbook for PRs
How often is “driving traffic to our website” cited as a goal for social media activity?
And how does social media as a traffic driver compare to other channels such as search and referral?
Do you use Google Analytics?
Do you use Slack?
Do you want to be able to get quick answers to Google Analytics queries with no effort for free?