Andrew Bruce Smith – Medium

Andrew Bruce Smith

Andrew Bruce Smith

What epidemiology can teach us about social media

Adam Kurcharski’s book The Rules of Contagion was published on February 13th 2020 — the day China reported a 10-fold increase in…

Apr 30, 2020

What epidemiology can teach us about social media

Apr 30, 2020

Andrew Bruce Smith

Optimism in the face of uncertainty — a mathematical justification

“Before he decided to start Amazon.com, Jeff Bezos had a secure and well-paid position at the investment company D. E. Shaw & Co. in New…

Apr 30, 2020

Optimism in the face of uncertainty — a mathematical justification

Apr 30, 2020

Andrew Bruce Smith

Should you pay to amplify earned media coverage? The implications for PR, social media and SEO

Is there a case to be made for paying to amplify already earned media coverage?

Feb 19, 2018

Should you pay to amplify earned media coverage? The implications for PR, social media and SEO

Feb 19, 2018

Andrew Bruce Smith

Why is social media rubbish at driving website traffic?

How often is “driving traffic to our website” cited as a goal for social media activity?

Jul 6, 2016

Why is social media rubbish at driving website traffic?

Jul 6, 2016

Andrew Bruce Smith

How to get a Google Analytics bot assistant for free

Do you use Google Analytics?

Apr 11, 2016

How to get a Google Analytics bot assistant for free

Apr 11, 2016

Andrew Bruce Smith

The great $127 billion digital advertising swindle (part 34)

A great post appeared recently on Moz.com entitled: The Alleged $7.5 billion fraud in online advertising.

Dec 3, 2015

The great $127 billion digital advertising swindle (part 34)

Dec 3, 2015

Andrew Bruce Smith

Stopping the swipe: the key goal of social media today?

What do you think your key social media goals are?

Dec 3, 2015

Stopping the swipe: the key goal of social media today?

Dec 3, 2015

Andrew Bruce Smith

Farewell Social Media Traffic, It Was Nice Knowing You

Generating relevant traffic to a website still remains one of the key goals of digital marketing. The basic channels of search (organic and…

Nov 5, 2015

Nov 5, 2015

Andrew Bruce Smith

Ranking by proxy: the hidden SEO value of great online press coverage

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google.

Aug 12, 2015

Ranking by proxy: the hidden SEO value of great online press coverage

Aug 12, 2015

Andrew Bruce Smith
in
In Front Of Your Nose

Is social media and digital advertising drowning in a sea of fakery?

May 14, 2014

bbcfake

May 14, 2014

Andrew Bruce Smith

Andrew Bruce Smith

Making PR, Social Media, SEO and Analytics work together. CIPR and PRCA approved trainer. Co author of Share This: Social Media Handbook for PRs

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