Andrew TenzerBe More Tory?A few weeks ago the Tory peer Lord Ashcroft released a fascinating report outlining why Labour lost the 2019 general election. One section…Mar 2, 2020Mar 2, 2020
Andrew TenzerBeware the ‘flat earth bias’A few days ago, I watched a fascinating documentary on Netflix called Behind the Curve. The film follows a number of leading voices in the…Feb 28, 20191Feb 28, 20191
Andrew TenzerIt’s time we talked about class — the hidden diversityA few weeks ago, I read the 2017 IPA Agency Census. For those of you who aren’t familiar with it, the report is an in-depth look at the…Dec 4, 2018Dec 4, 2018
Andrew TenzerWhy Nike’s ad will fail to connect with most consumersLast week Nike released its new advertising campaign, “Nothing beats a Londoner”, and it’s already been hailed by some as one of the best…Nov 11, 2018Nov 11, 2018
Andrew TenzerRe-defining relevance in a changing societyI know it’s corny to start an article with a reference to Chinese philosophy, but Lao Tzu was definitely on to something when he wrote…Nov 11, 2018Nov 11, 2018
Andrew TenzerWhen Trust Falls DownSince the general election, the mainstream media are once again asking how they misjudged the mood of the British people so badly. In our…Nov 11, 2018Nov 11, 2018
Andrew TenzerMedia agencies have a problem of their own making and they don’t even realise itAn agency invited me to speak at a strategy day for one of its clients a few weeks ago.Nov 11, 2018Nov 11, 2018
Andrew TenzerWhat Emily Maitlis can teach us about planningIt’s been a big week for US politics. Many saw the mid-terms as judgement day for the Trump administration. Depending on who you choose to…Nov 9, 2018Nov 9, 2018
